Featured Article:
February 6th, 2012
Jewelry Display Cases – Considering Your Options By Timothy Spence
When customers are looking to purchase jewelry, they search for beauty and elegance. You want to present your stock of jewelry in that way. There are many different kinds of jewelry display cases that you can choose to use in your store. Employing a variety of display models may help your customers consider products they would have otherwise passed up. But, how can you go about purchasing jewelry display cases?
The first step in this simple process is thinking about what you need for your store. Where in your store do you want to install your jewelry display cases? How much space do you have available? Is there a specific style that you are interested in? What budget are you working with and how flexible is it? Answering these types of questions before you buy anything will help you narrow down your options easily.
A great place to go shopping for jewelry display cases is the Internet. Online retailers have several different styles available for purchase. Since there is competition between these retailers, you can benefit by keeping an eye out for any sales, specials, and clearances. In some cases, orders over a certain dollar amount are discounted by a percentage. Be aware of opportunities to save money online.
Take time to look into all of your options. For instance, there are classic, countertop display cases. But have you considered other types as well? There are metal jewelry displays from which you can hang rings, necklaces, earrings, watches, and other merchandise. Simple metal displays cost as little as $25, while larger ones can be as much as $120.
Crystal displays are often formed into the shape of a hand. This is a great way to show off combinations of jewelry, such as rings and bracelets. They can be placed inside typical jewelry display cases for added elegance and protection from theft. Hand shaped displays are inexpensive, usually costing around $15.
Velvet display sets are a beautiful and professional way to show off your store’s jewelry. Full sets of over 50 pieces can cost between $100 and $200. You can also purchase individual velvet pieces.
